2016.1(21)
MARKET RESEARCHES
Ilchenko N.
Globalization processes and trends of development of the wholesale trade 5
Romat E.
System of brand and marketing communications 16
Fayvishenko D.
The concept of brand positioning 25
Galko S., Osievska V.
Classification of goods as a tool of international trade transparency 32
Vlasenko I., Vlasenko Iv., Klymenko V.
Milk market in Vinnytsia region: development trends 48
CONSUMERISM
Pritulska N., Motuzka Y.
Food for special medical purposes consumer protection 59
COMMODITIES AND SERVICES QUALITY MANAGEMENT
Antiushko D.
Implementation of standard ISO 9001:2015 provisions to improve quality management systems 71
IMPROVEMENT OF CONSUMER PROPERTIES OF NONFOODS
Yazami R., Goncharova I.
Li-batteries: electrochemical intercalation of fluorocomplex anions into carbon nanotubes 80
Kolomiiets T., Chernyak L.
Methodological approaches to determine market value of the goods while doing commodity expertise 86
Mikhaylova G., Forostiana N.
Heat-protection properties of blankets with bulking fillers 96
RESEARCHES OF FOODSTUFF'S QUALITY
Orlova N., Belinska S., Kamіenіeva N.
Water retain capacity of frozen tomatoes 106
Telezhenko L., Mikhaylova K.
Developing beverages with a high fit-factor 114
Deinychenko G., Yudicheva O.
Nitrogen compounds in biofortfied tomato vegetables 124
Rudavska H., Khakhaleva I.
Sensory analysis of restored chicory based beverages by flavor profile 131
Radchenko L., Sokolovska O., Gasanova A.
Sensory evalution of pastila products with stevia and elamin 137
Ochkolyas E., Tishchenko L., Lebskaya T.
Сonsumer characteristics of butter with seaweed 149
Sidorenko O., Apach M. Burkatska H.
Biological value of Rapana venosa protein 159
Menchyns’ka A.
Fatty acid composition of lipids of paste-like food on a base of fresh water fish roe 169
INNOVATION TECHNOLOGIES OF THE FOOD-STUFFS
Kravchenko M., Romanovs’ka O.
Impact of flour Zdorovia on the rheological properties of gluten of dough 177
Gnitsevych V., Chekhova N.
Features of chopped meat masses with plant semi-finished products 184
Dubinina A., Lenert S., Khomenko O.
Modeling content of peanut pastes of increased biological value 193
Simakhina G., Naumenko N.
Using protein of overground part of plants in food technologies 208
PROBLEMS OF GOODS SAFETY
Dudla I.
Harmonization of Requirements to Safety of Coating Materials in Ukraine and the EU 222
Chykyn N., Sevastyanova O., Pasalskiy B.
The sorption of ions heavy metals by technical lignins 235
Sienogonova G.
Microbiological safety of the bran bars 243