Бібліографічний опис згідно з ДСТУ 8302:2015
Мережко Н., Золотарьова О. Вплив пандемії СOVID-19 на світовий ринок елітних товарів. Міжнародний науково-практичний журнал "Товари і ринки". 2021. № 1. С. 4-18.

ПОВНИЙ ТЕКСТ (PDF)

УДК 658.62.018.2:616.036.21
JEL Classification: L11		DOI: https://doi.org/10.31617/tr.knute.2021(37)01
Ніна МЕРЕЖКО   E-mail: n.merezhko@knute.edu.ua ORCID: 0000-0003-3077-9636		д. т. н., професор, завідувач кафедри товарознавства та митної справи Київського національного торговельно-економічного університету вул. Кіото, 19, м. Київ, 02156, Україна
Оксана ЗОЛОТАРЬОВА   E-mail: o.zolotarova@knute.edu.ua ORCID: 0000-0003-2534-3125		к. т. н., доцент, доцент кафедри товарознавства та митної справи Київського національного торговельно-економічного університету вул. Кіото, 19, м. Київ, 02156, Україна

ВПЛИВ ПАНДЕМІЇ COVID-19 НА СВІТОВИЙ РИНОК ЕЛІТНИХ ТОВАРІВ

Наведено результати аналізу особливостей та тенденцій розвитку світо­вого ринку елітних товарів. Розглянуто чинники формування цього сегмента ринку, його структуру й обсяги за основними брендами. Визначено вплив пандемії COVID-19 на обсяги продажу елітних товарів. Викладено основні висновки та прогнози щодо подальшого розвитку сегмента ринку елітних товарів найближчими роками.
Ключові слова: елітні товари, бренд, COVID-19, покоління Z, Millennials, ринок.

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