THE FRANCHISING NETWORKS CLASSIFICATION
UDC 339.187.44
GRYGORENKO T.,
assistance lecturer,
KyivNational Universityof Trade and Economics
THE FRANCHISING NETWORKS CLASSIFICATION
The article specifies the definition of the concept «franchising network» as an organizational form in the field of franchising relations. The definition of diversified franchising network is given. The classification of franchising networks in Ukraine is developed.
THE FRANCHISING NETWORKS CLASSIFICATION
GRYGORENKO T.,
assistance lecturer,
KyivNational Universityof Trade and Economics
THE FRANCHISING NETWORKS CLASSIFICATION
The article specifies the definition of the concept «franchising network» as an organizational form in the field of franchising relations. The definition of diversified franchising network is given. The classification of franchising networks in Ukraine is developed.
THE FRANCHISING NETWORKS CLASSIFICATION