QUALITY OF MAYONNAISE AS ITS COMPETITIVENESS FACTOR
UDC 664.34:658.821
TISHENKO Y.,
candidate of technical sciences, associate professor,
KyivNational Universityof Trade and Economics
LUKJANCHUK T.,
Leading Specialist,
Plc “Joint Stock Insurance Company “Energopolice”
QUALITY OF MAYONNAISE AS ITS COMPETITIVENESS FACTOR
The article analyzes the volumes of mayonnaise production for the last 2 years in Ukraine. There has been researched the quality of nine samples of high calorie mayonnaise "Provansal" of different trade marks. It shows the influence of quality on the competitiveness of mayonnaise, its positioning on the commodity market and satisfaction of consumer demands.
QUALITY OF MAYONNAISE AS ITS COMPETITIVENESS FACTOR
TISHENKO Y.,
candidate of technical sciences, associate professor,
KyivNational Universityof Trade and Economics
LUKJANCHUK T.,
Leading Specialist,
Plc “Joint Stock Insurance Company “Energopolice”
QUALITY OF MAYONNAISE AS ITS COMPETITIVENESS FACTOR
The article analyzes the volumes of mayonnaise production for the last 2 years in Ukraine. There has been researched the quality of nine samples of high calorie mayonnaise "Provansal" of different trade marks. It shows the influence of quality on the competitiveness of mayonnaise, its positioning on the commodity market and satisfaction of consumer demands.
QUALITY OF MAYONNAISE AS ITS COMPETITIVENESS FACTOR